Autoimmune disease is an epidemic in our society, affecting an estimated 50 million Americans. But it doesn’t have to be. Although genetic predisposition accounts for approximately one-third of your risk of developing an autoimmune disease, the other two-thirds comes from your environment, your diet, and your lifestyle. In fact, experts are increasingly recognizing that certain dietary factors are key contributors to autoimmune disease, placing these autoimmune conditions in the same class of diet- and lifestyle-related diseases as type 2 diabetes, cardiovascular disease, and obesity. 

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The market is potentially growing for those special products and also a possibility of multiple verticals generating profit.